Gold PVD Jewellery Explained: Finish, Wear and Care

If you have seen “PVD” in jewellery product details, you may have wondered what it actually means. PVD stands for physical vapour deposition, a finishing process used across jewellery and other industries to apply a thin surface coating to a base material.

The exact base material, gold tone and finishing specification can vary from one design to another, so the individual product page should always be your reference for what a particular piece is made from.

What is PVD?

Physical vapour deposition is a process in which coating material is deposited onto a prepared surface in a controlled environment. In jewellery, PVD can be used to create gold-tone and other finishes over a base metal.

It is different from describing a piece as solid gold. A PVD-finished piece has a base material underneath the surface coating, and responsible product information should make that distinction clear.

Why is PVD used in everyday jewellery?

PVD is popular because it can create a consistent decorative finish while allowing designers to work with durable base materials and accessible price points. Its performance still depends on the complete specification of the piece: base material, preparation, coating process, thickness, construction and wear conditions all matter.

What affects the appearance over time?

No finish exists in isolation from the way jewellery is worn. Friction, impact, chemicals, residue and storage can all affect appearance. Rings and bracelets often experience more contact with surfaces than necklaces or earrings, for example.

This is why two pieces with a similar finish can age differently depending on design and routine.

How to care for PVD-finished jewellery

• Wipe the surface gently with a soft cloth after wear when needed.
• Avoid abrasive cleaners, stiff brushes and rough polishing compounds.
• Apply perfumes, lotions and hairspray before putting jewellery on where possible.
• Store pieces separately to reduce rubbing and scratches.
• Follow any product-specific water and care instructions listed for the design.

Read the product details

Look for clear information about the base material and the finish rather than relying on colour alone. At ALUVAYA, we list product-specific material, plating or finish and wear information on the product page so you can understand what you are buying.

Selected eligible pieces are covered by our 1 Year Colour Warranty, subject to the warranty terms.

Choose for your routine

The best everyday jewellery is jewellery that fits the way you actually live and style yourself. Choose the shape, weight and finish you enjoy wearing, check the specifications, and use simple care habits to keep your favourites looking their best.

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